7 steps to start selling product or service online

Selling items online may appear to be a simple proposition—and it is, once you're up and going. But first, you'll need to perform some research: You must identify the service or product you wish to offer, identify your potential customers, and plan how you will get those products into the hands of your customers. This planning will lay the groundwork for a successful e-commerce strategy. After all, understanding how to market your product is critical when considering how to start a business online.

Here is your 10-step method to selling a product online.

1. Finalize your product

Look for things that you are enthusiastic about and that fit a market demand.

DIY types - Product that you can build on your own

These are your own items, whether it's a small-batch baking hobby turned company or a 3D print factory in your garage. DIY things are often the most expensive to manufacture, but they may also be the most rewarding if you have a creative inclination.

For. Eg starting an online course in area of your expertise. Post-pandemic online learning is touching new heights and becoming more personalised.

You may charge a premium in for many online courses; just remember to factor in the time it takes to create & deliver the online course. Prepare to rethink your approach and plan if you are unable to charge enough to continue the business.

Products available in bulk

The classic retail strategy involves purchasing things in bulk from a manufacturer or distributor and selling them separately. Wholesale products may be found on websites such as Alibaba and Etsy Wholesale. You may also locate vendors on eBay by searching for wholesale lots.

Make sure to double-check your sources. Before you place your first order, read reviews, and ask plenty of questions. You want to ensure that the things you buy are of great quality and meet the specs they state online.

Courses, service, knowledge, guidance, easily sell these services online

2. Identify your customer base

Explore your nicheOne place to start with niche marketing is to consider areas where you already have a presence—and even a passion. Perhaps your niche market is one in which you are already active. Be active on  any social media groups, message boards, or other online communities.

Make certain that it is feasibleWhether you have a personal affinity with the niche you're contemplating, knowing your market is essential. To learn more about your customers or users:

  • To find out what's popular, use Google Trends.
  • Join relevant social media groups and online communities to discover what others are talking about.
  • Keep an eye on what's trending on sites like Trend Hunter or Product Hunt.
  • Examine your competitors to determine if you can fill a gap.
  • To determine the size of the market for your specialty, use the Google Ads Keyword Planner tool.

3. Carry out market research

Once you've determined who you want to sell to, you need to determine whether or not those individuals will buy what you're offering—and, if so, how much they're prepared to pay. This includes determining the value you can provide in your market. Questions to consider while researching how to sell a product online include:

  • Is the market for your products expanding or contracting?
  • How happy are individuals in your market with the present products?
  • What are the unmet needs?
  • What characteristics do individuals value?
  • How much do your rivals' products cost on average?
  • What are the pain points of your potential customers?

Examine your competitors

You must decide if there will be a sustained demand for your product at the price you intend to charge. Begin by examining your competitors. Are they expanding, or collapsing? What successful player doing different?

Enquire about your audience

Survey individuals, both formally and informally, to discover how they react to your product concept. You may also do in-person interviews with people in your niche to learn about their requirements, favourite goods, and reactions to your product ideas.

As you begin to flesh out your concept, post it in a social media group and get feedback.  Build in public is a great exercise to follow. Read more about Build in public concept.

Set a reasonable price.When comparing prices, don't make the mistake of believing that a lower price is always better. People are prepared to spend a higher price for high-quality items.

4. Design buyer’s personas

A buyer persona is a representation of your target market as a unique individual. It refines your thoughts on how to sell a product online and personalising your marketing.

Buyer’s PersonaConsider marketing to a specific student group, such as coding course aimed for college students . But who exactly are these users?

You may also envision a student as Sanjeev, a 3rd year student who is part-time doing a internship. A online course will help him to improve their skills beyond what internships has to offer.

These fictitious persons you keep in mind to make your marketing more relevant and human.

Different personas should be targeted.

Each persona should be built up with specifics such as:

  • Ages
  • Gender
  • Income
  • Hobbies
  • Interests
  • Family
  • Relationships
  • Values
  • Priorities
  • Favorite social media platforms
  • Memberships in clubs
User persona is important to target the right audience

5. Market your product’s brand

Your logo, website, marketing materials, and other consumer communications all contribute to your brand identity. You can create your brand identity to be unique and appealing to your clients by making intentional decisions.

The easiest approach to start this process is to outline in a few lines the attributes you want your brand to express.

Visual identificationEvery brand has a distinct, consistent appearance that is bound together by colour, a logo, and product images.

Select a colour palette that includes one primary hue and two or three secondary colours that convey your business identity—for example, red is generally seen as aggressive, dark blue as luxury, and green as organic. Remember that colour connotations are sometimes culturally distinct, and what appeals to customers in one region of the world may not express the same things to them in another.

Your logo should be straightforward and expressive. Complex designs do not perform well when printed in small spaces or in black and white. Because your logo will appear on everything you make, it should be carefully designed to represent the identity of your business. You may make one yourself by utilising a free online logo builder like Canva (though most will charge you to download your design) or by hiring a graphic designer.

The photos you use for your website, advertising, and social media should be consistent and clearly represent the image of your company.

6. Sell online or through community

Design a landing page or website so that customers can easily discover your stuff. Upload photographs, write specs, and provide delivery information so that your customers know precisely what they're getting (and why they should).

Selling through landing pages or community

If you aren't ready to develop a full website, Pensil is a quick method to build a content deliver service. These are especially useful when you want to concentrate on a online course or knowledge or information that you want to sell.

7. Promote Your Products

When you've finished building your website or landing pages and are ready to sell, there are several ways to get your goods in front of potential customers:

  • Use hashtags and sponsored adverts on social media to broaden your audience.
  • Influencer marketing entails sending free samples to "influencers" in your industry.
  • Connect with your target market using Facebook groups.
  • Put your items in front of consumers all across the internet with Google advertising.
  • Content marketing entails publishing blog entries in order to drive organic traffic to your website.
  • Encourage your clients to spread the news about your business.
  • Create a YouTube channel to market your items.

Although it is feasible to sell directly on social media pages, it is best to bring your audience to your community so that clients may join your email list via your community. This way, you'll be able to follow up and keep in touch with them in the future.

Bonus - Continue to fine-tune your approach

All of the technicalities involved in how to sell a product online might be overwhelming.

These tasks, however, are achievable if taken one at a time. Remember that you can always adjust and improve your strategy as you go. Fine-tuning is the key in customizing the solution as per your customer base

The key thing is to take the first step, and before you know it, you'll be on your way to achieving your objectives.

An all-in-one community platform, such as Pensil, may help you build an audience around your idea, product, brand, service, or followers.

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